Generational Equity Advises Procerus Skin Care in its Sale to Cosmetic Skin & Laser Center

By Generational Group

10/17/2023

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Procerus Skin Care to Cosmetic Skin & Laser Center (a portfolio company of Incline Equity Partners). The transaction closed October 3, 2023.

Procerus Skin Care (PSC), located in Ann Arbor, Michigan, is a well-established Medical Spa, known for its innovative approach to skin and body care. Services address a variety of cosmetic concerns, integrating aesthetic non-invasive cosmetic laser treatments, minimally invasive injectables, and medical-grade skin care products in a safe, proven, effective, and individualized manner.

The Company attributes its premier market position and longstanding success to a continuous commitment to offering its client base the latest in procedures, technology, and devices; its skilled and well-trained staff who stay at the forefront of industry developments and innovation; and its reputation as a trusted authority in skincare.

Headquartered in Petoskey, Michigan, Cosmetic Skin & Laser Center (CSLC) offers aesthetic and regenerative services including cosmetic injectables, skin rejuvenation, body contouring and liposuction. The Company differentiates itself by taking a consultative, medical approach to patient care with services performed by a full-time team that includes physician assistants, nurse practitioners and aestheticians. CSLC has established a loyal, reoccurring customer base across its locations in Michigan and Florida.

Incline Equity Partners (Incline), headquartered in Pittsburgh, Pennsylvania, is a private equity firm investing in distribution, business services and manufacturing companies. Incline is generally seeking growing companies with enterprise values of $25 – $750 million. Incline’s typical investment types are ownership transitions for privately held businesses, buyouts and corporate divestitures within the U.S. and Canada.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, Joe Hige, a Generational Group Authorized Affiliate, with the support of Vice President, M&A, Lance Thomasson, closed the deal.


About Generational

Generational Group, headquartered in Dallas, Texas, is a leading, award-winning full-service M&A advisory firm. With over 300 professionals across 15 offices in North America, the company helps business owners unlock the full value of their businesses through a comprehensive suite of advisory services. These include strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.

The M&A Advisor named Generational Group Investment Banking Firm of the Year in 2016, 2017, 2018, 2022 & 2024. They also awarded us Valuation Firm of the Year and M&A Consulting Firm of the Year in 2022 and 2023. For more information, visit: https://www.generational.com.