Generational Equity, an advisor to privately-held and family-owned business for exit planning, business valuation, and mergers-and-acquisition services, has announced the sale of its client, Amstrong McCall, to a private buyer.

Armstrong McCall, incorporated as Gensco, Inc. (a division of the Beauty System Group), is a wholesale beauty supply company consisting of over 150 independent franchise distributors who own and operate exclusive territories.

Armstrong McCall became a client of Generational Equity after attending a seminar in Dallas led by Senior M&A Advisor Sandy Nacht. Managing Director Terry Mackin and his team, along with Martha Fouts, led Generational Equity’s deal team in marketing and negotiating the transaction, which took 11 months to complete.

“I knew that I wanted to sell, but not unless the transaction met certain criteria based on what I believed the business to be worth,” explained Tom Gensler of Armstrong McCall. “Generational Equity helped to guide me through the process and eventually delivered a buyer and a transaction that I was comfortable with.”

“Our goal with any deal is to create win-win transactions that provide value to both our clients and the eventual buyers,” said Mackin. “This deal was no different than any other in that it required due diligence along with financial flexibility and creativity to complete. In the end, we are proud to say that both parties were able to walk away happy and our client, Armstrong McCall, was able to maximize the sale value of their business.” The deal was completed on April 1, 2009.

About Armstrong McCall

Armstrong McCall is the marketer and distributor of top-of-the-line professional beauty supplies and salon furniture. Located across the United States Sun Belt and Mexico, the Company’s network of locally owned and operated beauty supply franchises offers fullservice distribution to licensed professionals in the salon and spa industry. Armstrong McCall sells wholesale directly to salons, stylists, nail technicians, estheticians and massage therapists and not to the general public. Armstrong McCall’s corporate headquarters is located in Austin, Texas.