Generational Capital Markets Advises Impact Marketing Specialists in Sale to Public Corporation

By Capital Markets

02/28/2018

 Generational Capital Markets, Inc., Member FINRA/SIPC and a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Impact Marketing Specialists Inc., to a large public corporation. The acquisition closed December 5, 2017. Details of the acquisition were not disclosed.

Impact Marketing Specialists, based in Foothill Ranch, California, operates in a specialty niche of the direct mail, digital printing and marketing solutions industry. Its nationwide customer base consists of residential real estate agents and real estate investors.

A long-term history and strong reputation in the industry has allowed the company to develop relationships with some of the largest real estate brokerages. Supporting its traditional products of digital printing and mailing services are a host of technology solutions, including email and social media marketing to support the goals of its customers.

Generational Capital Markets Managing Director Eric Sanderson served as lead dealmaker and successfully closed the transaction. Generational Equity Senior Managing Director David Robinson established the initial relationship with Impact.

"It was decided by the sellers quite early in our marketing process that this prospect was the best fit for them," said Sanderson.

"It is quite unusual for a seller to terminate a marketing process before receiving all offers, but it shows the confidence that Impact had that the acquirer was in the best position to carry forward Impact successfully into the future."

About Generational Capital, LLC

Generational Capital, LLC is a Dallas, Texas-based merger & acquisition advisory firm. Generational Capital wholly owns Generational Capital Markets, Inc., Member FINRA/SIPC. More information can be found at www.gencm.com.

Generational Capital and Generational Capital Markets are part of the Generational Group and are affiliated with Generational Equity, LLC, which The M&A Advisor named Investment Banking Firm of the Year in 2016 & 2017.

GCM's most recent awards include The M&A Advisor's 2017 Consumer Staples Deal Of The Year, 2017 Private Equity Deal of the Year Award, 2016 Corporate and Strategic Acquisition of the Year Award, as well as the 2016 Materials Deal of the Year for its work on the Stern Rubber Company transaction. It has also been recognized for the 2016 M&A Deal of the Year for the acquisition of Pro Trans Logistics Inc. by Action Resources.