Generational Equity Advises Aanicca Ventures in its Sale to Perform[cb]

By Generational Group

03/05/2024

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Aanicca Ventures, Inc. to Perform[cb] (a portfolio company of Beringer Capital). The acquisition closed February 1, 2024.

Aanicca Ventures (Aanicca), located in Richmond Hill, Ontario, Canada, is a performance-based online marketing provider for advertisers, publishers, and online affiliates in the desktop and mobile space. The Company assists in driving new user and customer acquisitions to businesses as well as helping websites and influencers monetize online traffic.

With many years of online marketing experience and working closely with various advertisers, cost per acquisition (CPA) networks and publishers, Aanicca has identified opportunities for improvement within the current system and works with affiliates and advertisers to provide a better solution through its flagship program, AdCommunal, a performance-based cost per acquisition platform.

Headquartered in Sarasota, Florida, Perform[cb] targets marketers’ ideal audience and promotes brands with AI-powered, high-value placements on an outcome-based pricing model. Perform[cb] is a distinguished performance marketing company that specializes in delivering outcome-based marketing solutions. With a steadfast commitment to innovation and client success, Perform[cb] empowers businesses with a comprehensive suite of services, leveraging patented technology and a highly skilled team to drive unparalleled ROI.

Beringer Capital (Beringer), based in Toronto and New York, is a private equity firm specializing in the rapidly evolving media, marketing services, commerce, data, and technology sectors. The firm leverages its financial and intellectual capital to invest in middle-market companies that are strongly positioned to benefit from the accelerating trend toward digital transformation. Beringer’s collaborative approach, as well as its strong track record with add-on acquisitions, helps visionary leadership teams to deliver exceptional customer experience and achieve impressive results.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team led by Sr. Managing Director, M&A, Mike Hammer, with the support of Managing Director, M&A, Corey Painter, successfully closed the transaction. Executive Managing Director and Group Leader Randy Kamin established the initial relationship with Aanicca.

“The synergies between the buyers and sellers were clear from the beginning, and supported by the collaboration of all involved, really helped get the deal across the finish line,” said Hammer.