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Generational Equity Advises Firepower Marketing Acquired in Sale to Schanti Partners
By Generational Equity
04/10/2019
Schanti Partners acquired Generational Equity client Firepower Marketing Inc. in March 2018.
Firepower Marketing, headquartered in Blaine, Washington, is a niche technology company that uses software-as-a-service business models to provide a state-of-the-art digital loyalty program to small businesses. Its proven turnkey program integrates direct mail, email, text, and mobile marketing campaigns to introduce new customers to a business and to get existing customers returning more often and spending more money every time they visit. The company also has subsidiaries in Canada.
Schanti Partners, based in Frisco, Texas, is a private investment firm focused on event-driven fixed income research and private equity investments. The company’s typical investment holding period is one year to three years, and it invests in all sectors of the U.S. economy.
Generational Equity Senior Managing Director Stephen Crisham’s team, led by trusted affiliate Ted Rattenberry with support from Managing Director Mike Meredith, successfully closed the deal.
About Generational
Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.
With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.
The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit https://www.generational.com.