Generational Equity Advises Noremac Marketing Group in its Sale to H.W. Kaufman

By Generational Equity

10/06/2021

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Noremac Marketing Group, Inc., to H.W. Kaufman. The acquisition closed August 3, 2021.

Based in Burlington, Ontario, Canada, Noremac Marketing Group (Noremac) produces marketing promotional products and corporate apparel. Founded 28 years ago, the company primarily serves a Canadian client base, but has plans to expand its U.S. operations.

H.W. Kaufman Group is a global network of companies dedicated to shaping the insurance industry. Their success is drawn from a collaboration of unique insights, an unparalleled depth of resources and the highest level of expertise. Kaufman is headquartered in Farmington Hills, Michigan.

“Noremac’s strong supplier relationships will further enable H.W. Kaufman Group to expand our promotional use of branded apparel and products, and provide us access to innovative and first-to-market products,” said H.W. Kaufman Group Corporate Vice President Jamie Davis. “In addition, we look forward to utilizing our resources to ignite Noremac’s continued growth as part of Team Kaufman.”

“Like Noremac, H.W. Kaufman Group is a family-run organization that shares our vision, culture, high operating standards and commitment to outstanding service,” added Noremac President Glen Cameron. “Kaufman’s investment will allow us to continue delivering industry-leading promotional solutions and offer strategic growth opportunities.”

Noremac is H.W. Kaufman’s 10th international acquisition in the past 9 years. Following the closure of the deal, Davis will lead operations for Noremac, while Cameron and the rest of the Noremac team will remain in their current roles.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team, led by Senior M&A Advisor, Mike Hammer, with the support of Vice President, Mergers & Acquisitions, Corey Painter, successfully closed the deal. Senior Managing Director Joe Van Voorhis established the initial relationship with Noremac.

“The strong synergies, which aligned with the Kaufman marketing strategy, coupled with the compatibility of the parties, promises this to be a very successful acquisition for the Kaufman Group”, said Hammer.