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Generational Group Advises Procerus Skin Care in its Sale to Cosmetic Skin & Laser Center
By Generational Group
10/17/2023
Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Procerus Skin Care to Cosmetic Skin & Laser Center (a portfolio company of Incline Equity Partners). The transaction closed October 3, 2023.
Procerus Skin Care (PSC), located in Ann Arbor, Michigan, is a well-established Medical Spa, known for its innovative approach to skin and body care. Services address a variety of cosmetic concerns, integrating aesthetic non-invasive cosmetic laser treatments, minimally invasive injectables, and medical-grade skin care products in a safe, proven, effective, and individualized manner.
The Company attributes its premier market position and longstanding success to a continuous commitment to offering its client base the latest in procedures, technology, and devices; its skilled and well-trained staff who stay at the forefront of industry developments and innovation; and its reputation as a trusted authority in skincare.
Headquartered in Petoskey, Michigan, Cosmetic Skin & Laser Center (CSLC) offers aesthetic and regenerative services including cosmetic injectables, skin rejuvenation, body contouring and liposuction. The Company differentiates itself by taking a consultative, medical approach to patient care with services performed by a full-time team that includes physician assistants, nurse practitioners and aestheticians. CSLC has established a loyal, reoccurring customer base across its locations in Michigan and Florida.
Incline Equity Partners (Incline), headquartered in Pittsburgh, Pennsylvania, is a private equity firm investing in distribution, business services and manufacturing companies. Incline is generally seeking growing companies with enterprise values of $25 – $750 million. Incline’s typical investment types are ownership transitions for privately held businesses, buyouts and corporate divestitures within the U.S. and Canada.
Generational Group Executive Managing Director of M&A – Central Region, Michael Goss, Joe Hige, a Generational Group Authorized Affiliate, with the support of Vice President, M&A, Lance Thomasson, closed the deal.
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About Generational
Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 350 professionals across 17 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including M&A advisory, exit planning education, business valuation, strategic growth advisory, wealth advisory, and digital solutions.
Celebrating its 21st year, Generational has successfully closed over 1,900 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $1 billion in 2024 and 2025.
The firm was named 2025 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in 2024 and 2025.