Generational Equity Announces Sale of Fogco Systems to Pinewell Capital

By Generational Equity

05/03/2017

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Fogco Systems Inc., to Pinewell Capital LLC. The acquisition closed March 13, 2017. Details were not disclosed.

Fogco Systems, located in Chandler, Arizona, manufactures high-pressure misting systems for industrial, commercial and residential use. The company offers a range of products from entry-level mist systems to custom solutions for outdoor cooling, humidification and dust control.

Fogco Systems also has a patented FogDeck® system that transforms water features into mystical experiences with the addition of fog while providing residual cooling, making the climate more comfortable for guests.

"We are eager to leverage our 29 years of industry experience combined with the committed resources and support of Pinewell Capital," said Gary Wintering, President and CEO of Fogco Systems.

"Pinewell's extensive business knowledge and experience will help to further bolster our already fast-growing capabilities and to maintain our company's primary objective of being the best company in our space. We are all excited about the opportunities ahead as we continue to focus on providing our customers with world-class products, service, innovation and support."

Pinewell Capital, located in Scottsdale, Arizona, is a private equity firm focused on investing in lower middle-market companies.

The firm seeks to partner with experienced business owners in management buyouts, management transitions and companies pursuing funding to grow. Pinewell is geographically agnostic but has a strong presence in the Southwest and West Coast regions.

"At Pinewell, we seek to partner with and support companies that lead in their respected fields and share our core values stressing people, integrity and continual improvement," said Yuta Matsui, Partner at Pinewell Capital.

"In Fogco, we found a promising company with a great team; from its president, Gary Wintering, to all its managers and employees."

Generational Equity Managing Director Stephen Crisham's team, headed by trusted affiliate Jerry Glover with support from Generational Equity Vice President Lori Galloway, successfully closed the deal.

"It was truly a team effort," Glover said. "Fogco and Pinewell Capital worked aggressively and extensively to form a partnership around a shared vision for the future of both firms."

"Fogco has been growing rapidly, and together with a shared vision and resources, we strongly believe we can accelerate this growth and enhance our capabilities to deliver solutions to our customers' evolving needs," added Ziv Bendor, Partner at Pinewell Capital.

About Generational Equity

Generational Equity, part of the Generational Group headquartered in Dallas with over 200 professionals located throughout North America, helps business owners release the wealth of their business by providing merger, acquisition and strategic growth advisory services.

Their four-step approach features exit planning education, business valuation, value enhancement strategies, and M&A transactional services. The M&A Advisor recently named the company its 2016 Investment Banking Firm of the Year.

For more, visit http://www.genequityco.com and http://www.gecpress.com.


About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit https://www.generational.com.