Chuck Thomas

Senior Business Strategist

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Chuck Thomas is a Senior Business Strategist for Generational Consulting Group providing market-proven growth strategies for organizations between $1M and $14B. He has been a trusted advisor, researcher, M&A advisor and creative force helping hundreds of major B2C and B2B brands accelerate their growth and increase value. A serial entrepreneur, he has launched and led nine different companies across technology, manufacturing, creative services, advertising/PR and event production.

Some of Chuck’s clients have been Alberto VO5, Anheuser Busch, AT&T, Awana, Blue Cross Blue Shield, Bud Light, Busch, Circle K, Clorox, Disney World, Frito-Lay, General Mills, Hasbro, Hershey, Holland America, Indianapolis Colts, ITW, Kibbles ‘N Bits, Kingsford Charcoal, Kleenex, Kraft, Kroger, Long John Silvers, M&M/Mars, Mattel, McDonald’s, Midas Muffler, MSG, Oldsmobile, Oscar Mayer, Ralston Purina, San Francisco Giants, SC Johnson, SeaWorld, 7Up, State Farm Insurance, Toyota, Turtle Wax, Tyndale House, United Airlines, US Marines, Wheaties, Wheaton College and Yoplait.

Chuck is an expert in helping businesses grow by creating an emotional connection between customers, companies and brands. He is a globally recognized leader helping brands retain and grow existing customers, capture new customers, open new markets, and create new products and services that quickly garner market share. He has authored numerous articles on customer engagement strategy, trust practices, behavioral psychology, demand creation, customer loyalty, advocacy and retention. He has maintained a lifelong pursuit of understanding the nature and practice of trust and spoken before thousands on the topic.

He has generated more than 2.3 billion audience impressions across traditional, non-traditional, guerrilla, events, advertising, PR and digital media. He is a certified Citi researcher, with expertise in human behavioral research and experience in both qualitative and quantitative methodologies and supportive software applications. His market research has been the catalyst for creating numerous new breakthrough and disruptive technologies, including the first social media website partnering with Microsoft, corporate-sponsored national holidays like National KidsDay, award-winning film/video 2.5d animation, NFL fan bootcamps among many others. He composed and produced two Super Bowl jingle tracks for Bud Light, recognized by Anheuser Busch as a “best of AB”. He is a speaker, writer, musician, publisher, editor, and photographer. He has served on numerous non-profit, governmental and trade association boards.

Industry Experience:

Manufacturing – Aerospace, automotive, automotive aftermarket, AV, beverage, chemicals, cleaning materials, consumer packaged goods, cable and wire, construction materials, construction tools, electricity generation, electronics, engineered wood products, metal fabrication, food goods, food ingredients, floral and decorative, filtration products, heavy truck, healthcare, jet turbines, lawn and garden, language, lumber, industrial products, medical devices, medical equipment, mining, oil and gas production, PPE, packaging, pet food products, paving, plastics, printing, renewable energy, robotics, specialty furniture, toys and traffic management products.

Distribution – Auto parts, fasteners, construction products, food, grocery, lumber, industrial and manufacturing materials, janitorial supplies, cleaning and lubrication, postal and mail logistics, medical supplies, oil and gas, pet products, specialty tools and telecom equipment.

Retail – Automobiles, auto maintenance and repair, consumer goods, grocery, musical instruments and QSR.

Services – Accounting and tax, advertising/brand management, asset licensing, auto dealership, broadcast and online entertainment, church and faith-based organizations, consumer and commercial insurance, counseling, credit and banking, data integration, digital application development, digital marketing, eCommerce, higher education, energy, engineering, event planning and production, fundraising, graphic design, healthcare, humanitarian NGOs, IP management, IT networking, legal, logistics, mental health, new product development, professional sports, social services non-profits, security, software, traditional and digital publishing and trust management.

Entertainment – Created, supervised and produced over 150 live motion (35mm, 16mm) and animated (cel and digital) film and video (ENG, 4k, Beta) productions. Gold awards for productions from the industry in Houston, Chicago, and New York, including Chicago ADDY for Lincoln Train for the State of Illinois Department of Tourism. Strategy, writer and creative for award-winning integrated communications and advertising campaigns for major global brands. Developer of original TV and radio programming with CBS Television for corporate sponsorship. Developer, producer, or performer of live entertainment and business presentations in top US arenas including Houston Astrodome, Madison Square Garden, and Yankee Stadium. Secured celebrity and elite athlete endorsement, collaboration, and participation in advisory councils, including Tom Hanks, Oprah Winfrey, Tia and Tamara Mowry, Hall of Famers Jim Kaat, Frank Thomas, Shaquille O’Neal, and music entertainers LeAnne Rimes, New Kids On The Block, and others.

Music Industry – Music composer, orchestrator, arranger, and performer in hundreds of commercials for radio, TV, and entertainment for various release across multiple styles and genres including blues, jazz, pop, rock, and country. Founder and owner of publishing companies, Heart of The Matter Music (ASCAP) and Song Du Jour Music (BMI) with active catalogues including RIAA certified platinum-selling record, “Was It A Morning Like This” with over 1 million units sold. Director of Artist/Repetoire and Producer, Angelico Records, a jazz recording label with nationally recognized artists in the portfolio. Co-creator, developer and producer of The Midwest Music Exchange, a three-day multiyear national music industry conference held in Chicago featuring, industry professionals, recording engineers, platinum record producer Phil Ramone, music publishers, talent managers, and keynote speaker Clive Davis, Arista Records. Music production with world-elite musicians, engineers and vocalists in LA, New York, Atlanta, and Nashville. Member of American Federation of Musicians (AFM), American Federation of TV and Radio Artists (AFTRA), Member Screen Actors Guild (SAG). Member and Board of Governors member, Director of Communications committee, of Chicago Chapter of the National Academy of Recording Arts and Science (NARAS) that produce the Grammy’s.