We are pleased to share the sale of our client 98 Buck Social to a Private Investor. The acquisition closed March 25, 2022.

Located in Jupiter, Florida, 98 Buck Social provides social media management solutions for small to medium-sized businesses. Core services include regular posts to its customers’ Facebook, LinkedIn, Twitter, and Instagram accounts. Revenue is derived from social media management and other related products/services. 98 Buck Social competes and differentiates itself on price and service. The company offers the same or better high-quality social media management for a fraction of the price.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team led by Senior M&A Advisors, Nick Arnheim and Tony Blair, with the support of Managing Director, M&A, Emil Nirkis, successfully closed the deal. Senior Managing Director, Roger Dean established the initial relationship with 98 Buck Social.

“Founder of the company, Chris Heuwetter, has built a phenomenal business platform in 98 Buck Social. Building upon the foundation and success that Chris has created, we are excited to see Robbie and his team take the business to new heights,” said Arnheim.

He added, “We know that the legacy of the company is in fantastic hands as this new chapter begins."