Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, is pleased to announce the acquisition of its client, Avid Design Inc., headquartered in Norcross, Georgia, by Myelin Health, Inc., headquartered in Boston, Massachusetts. The acquisition closed on June 30, 2014. Avid Design, Inc., (Avid) provides online marketing, communication, and technical products and services to hospitals, healthcare systems, and physician groups.

Solutions include proprietary content management software, consumer-facing websites and internal-facing intranets. Since the Internet's inception, Avid's design and development team has consistently stayed ahead of emerging trends in healthcare marketing and communication.

Managing Director Don Sawyer, Vice President Mark Breheny, and affiliate Will Brooks comprised the Generational Equity deal team that advised Avid on the transaction. "This transaction is a win/win for both parties as it will strengthen Myelin's suite of products and services and provide Avid with the resources to grow their customer base," Will Brooks commented.

Myelin Health, Inc., which is a platform company of Baird Capital, operates a strong and collaborative system of communication experts with capabilities in creative digital and traditional solutions, strategy and branding concepts, integrated marketing and advertising content, research, data and analytics, mobile engagement, design and more.

Baird Capital has raised and managed more than $3 billion in capital and invested in more than 275 companies since 1989. Baird Capital's U.S. Private Equity team invests in growing and profitable lower-middle-market companies across the Healthcare, Technology & Services, and Products sectors. For more information, visit www.bairdcapital.com.