Generational Equity, a leading advisor to privately held and family-owned businesses for mergers, acquisitions, strategic growth initiatives, business valuation and exit planning announced the recapitalization of its client, BHS Marketing, LLC based in Salt Lake City, Utah, by Post Capital Partners LLC of New York.

With significant operations in Nampa, Idaho and Fort Lupton, Colorado, BHS manufacturers, blends and distributes a variety of specialty and commodity chemicals. Its primary end-markets include the food processing, water treatment, oil & gas and aluminum industries. BHS’ two co-founders, Bruce Schechinger and Michael Merlo, will continue in their roles at BHS and will remain significant investors in the company.

Post Capital Partners LLC is a private investment firm that invests in small and lower middle-market businesses with solid fundamentals and a history of stable cash flow and attractive growth prospects. Post Capital’s investment strategy is partnering with proven and committed operating executives, who may be a strong incumbent team and/or new team drawn from Post Capital’s extensive network. Post Capital, based in New York City, has a committed capital fund consisting of top tier institutional as well as sophisticated private investors. Managing Director, Eric Sanderson, led Generational Equity’s deal team in marketing and negotiating the transaction. According to Sanderson, despite difficult market conditions due to the economy and banking sector, Generational Equity was able to generate a strong auction for BHS with five private equity bidders. This process resulted in not only a premium valuation and deal structure that exceeded expectations, but also allowed the seller to choose the buyer which best matched various intangible qualities.