Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, is pleased to announce the partial acquisition of the Revenue Management Division of its client, Health Associates, Inc., by Healthcare Revenue Group, LLC, headquartered in Kansas City, Kansas. The transaction was completed on September 16, 2013.

Founded in 1999, Health Associates develops tools to support the practices of healthcare providers. The Company generates 100% of its business from referrals. Health Associates used earnings in 2001 to reinvest in the company and expand its resources, serving as a management service organization (MSO) for select clinical practices.

The firm utilizes its resources, internal expertise, and collective experience to impact a healthcare provider's clinical practice revenues. For more information, visit www.healthassociates.org. Managing Director, Terry Mackin and Vice President, Kyle Coe, led the Generational Equity deal team that advised Health Associates, Inc., on the transaction. "Even with all of the changes currently affecting the healthcare sector, it still continues to be a successful market for our firm," said Mackin. "Healthcare Associates is a very well run business in a unique market space that garnered the level of buyer interest you would expect from a business with such important services in its market se gment