We are pleased to announce the majority sale of our client, Truitt Enterprises, Inc., to a Private Investor. The transaction closed February 1, 2022.

Headquartered in the Gun Barrel City, Texas, Truitt Enterprises (dba Hootin Holler) is a leading liquor, wine, beer, and convenience store that specializes in wholesale and retail customers. In operation for over 30 years, the company has developed a broad set of capabilities.

The company has strong relationships with key customers in a variety of markets, including many bars and restaurants in the regional area.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior M&A Advisor, Cory Strickland, with support from Vice President, M&A, Jacob Mangalath, successfully closed the transaction. Senior Managing Director Joe Van Voorhis established the initial relationship with Truitt Enterprises.

“The day I met the Truitt family they told me the most important thing to them when finding a successor for Hootin Holler was to find someone that would continue the legacy with the customers and employees; and that was more important than the monetary value of the business,” said Strickland.   

He added, “I am happy to say that we found that perfect buyer and I look forward to seeing the legacy continued into the future.”