We are pleased to announce the sale of our client, Vision Upfitters to Toys for Trucks, Inc. The transaction closed March 1, 2022.

Vision Upfitters (VU), located in Cameron, Missouri, is a one-stop provider of high-quality vehicle equipment and accessories. The Company helps customers with needs ranging from single parts all the way up to full fleet upfitting, and everything in between. Revenue is derived from truck accessories/towing, 12-volt equipment, graphics, fleet upfitting equipment, and other products and services including spray-on bedliners, window tinting, and upfitting for emergency vehicles. VU differentiates itself with its broad product and service offering, great customer service, and quality workmanship, which yields a high rate of repeat and word-of-mouth business.

Located in Greenville, Wisconsin (with multiple locations throughout the Midwest), Toys for Trucks (TFT) features the hottest new parts and accessories and top-quality products from trusted name brands. Their custom-fit and universal products are designed to provide protection, comfort, safety, style and enhanced performance for all cars, pickup trucks, vans, sport utility vehicles, and cross over vehicles. TFT has auto accessories for Ford, Dodge, GMC, Chevrolet, Jeep, Mazda, Nissan, Honda, Mitsubishi, Toyota, Isuzu & hundreds of other vehicles.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team led by Senior M&A Advisor, Andrew Byrd, with the support of Vice President, M&A, Madison Buckley successfully closed the transaction. Executive Managing Director Bill Kushnir established the initial relationship with VU.

“The new ownership of Vision Upfitters is a perfect match,” said Byrd. “Both parties have bright futures, and I am delighted we were able to be a part of making their transaction a success.”