We are pleased to announce the sale of our client Williams Refrigeration & Heating, Inc. to Heartland Home Services. The transaction closed May 6, 2022.

Located in Warren, Michigan, Williams Refrigeration & Heating (WRH) provides residential and commercial heating and air conditioning sales, installation, service, and repair. With operations spanning 82 years, WRH’s greatest attributes are its highly skilled employees and loyal customer base. WRH is a full-service company offering repairs, maintenance and installations in all facets of the residential and commercial HVAC industry.

Heartland Home Services is the leading technology-enabled provider of repair, replacement and maintenance services for the HVAC, plumbing and electrical markets in which they operate. The Company operates through 32 brands across 8 states including Illinois, Indiana, Kentucky, Michigan, Missouri, Ohio and Wisconsin. The Company collectively serves over 1,000,000 customers annually with 1,600+ team members through a collection of industry-leading brands that date back to 1904. For more information, please visit www.heartlandhomeservices.com.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team led by Senior M&A Advisor, Joe Hige, with support from Managing Director, Mergers & Acquisitions, Ryan Johnson, successfully closed the transaction. Senior Managing Director, Ashok Tandon established the initial relationship with WRH.

“The Williams team has built a strong brand reputation in the area and will be a great fit with the Heartland HVAC portfolio companies. Heartland and Williams worked closely together to close this transaction that will benefit both parties,” said Hige.